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Key Differences Between Content and Technical SEO
Content SEO
Primary Purpose: Create and Optimize Content to satisfy user intent and rank for relevant key words.
How?
- Keyword Research and Content Strategy
- Optimize Titles, Headings and Metadata
- High quality and Engaging Writing
- Internal linking and Topic Clusters
- Optimal User Experience (we will fix broken links and redirects when they directly impact the user experience)
Content SEO builds on your topical authority and works to attract and keep your ideal audience.
Technical SEO
Primary Purpose: Optimize your website’s structure so search engines can crawl effectively.
How?
- Site Speed and Mobile optimization
- Site Architecture
- Secure HTTPS setup
- Check XML sitemaps and robots.txt
- Schema markup and structured data
- Fixing crawl errors, redirects and broken links
Technical SEO ensures search engines can crawl your site and users enjoy a fast and secure experience.
ERA Content Optimization focuses on the content side of SEO, and less on the technical side. We will do some technical work, such as fixing broken links, where it will directly affect the user experience.
Click Here to get started on your audit!
Click here to download a 2-page audit sample. This sample was created based on an actual 9-page audit. Identifying information has been changed.
For a limited time we are offering a free 1-page content audit. Send email to [email protected] to request this audit.