About ERA Content Optimization

★★★★★

Behind ERA Content Optimization

I’m Heidi Rowley, founder of ERA Content Optimization. Throughout my career, I’ve had the chance to wear many hats—retail business owner, journalist, reading tutor, sales manager, marketing manager, and more. In each of these roles I needed to be an expert in writing, editing, and digital strategy. I saw how often great ideas get buried online because the content isn’t optimized. That’s where I come in. I bridge the gap between creativity and search performance, turning your message into content that drives both people and search engines to your content.

Where Creativity Meets Strategy

When we work together, you won’t get generic SEO advice or robotic keyword stuffing. You’ll get custom guidance, data-driven recommendations, and content support tailored to your brand’s goals. Whether you need to refresh your blog posts, strengthen your service pages, or create a full SEO content strategy, I make the process easy and collaborative.

Crafting SEO Content That Works Hard for You

My services focus on identifying what you’re doing well and where there’s room for improvement. In today’s competitive digital landscape, effective SEO content can truly make or break a small business or creator’s success.

Heidi Rowley, owner of ERA Content Optimization

Let’s Work Together

If you’re ready to grow your reach with strategic, well-crafted SEO content, let’s connect. Contact ERA Content Optimization to get personalized help that turns your website into a stronger, search-ready foundation for your business.

For a limited time, we are also offering a $30 LITE audit to give you an idea of what we do and how we can help.

Focus on your passion while we handle the SEO

Contact us today for custom guidance, data-driven recommendations, and tailored content support.