About ERA Content Optimization

★★★★★

Why Chose ERA Content Optimization

I use SEO as structure, not decoration.

I help bloggers and creative entrepreneurs strengthen existing content, so it performs better in organic search, without losing the original voice. My focus is on content SEO: updating posts for current search patterns through clearer organization, deeper coverage, and thoughtful keyword use, without forcing your posts into templates or formulas.

I work primarily with crafting, cooking, homeschool, and educational websites, and I understand the unique challenges that come with those spaces. My goal is to improve organic visibility in a way that supports the work you’re already doing.

The result is content that attracts the right audience, holds up over time, and still sounds like you. By working with ERA Content Optimization, you can stay focused on creating, not untangling SEO.

Behind ERA Content Optimization

I’m Heidi Rowley, founder of ERA Content Optimization. Throughout my career, I’ve had the chance to wear many hats—retail business owner, journalist, reading tutor, sales manager, marketing manager, and more. In each of these roles I needed to be an expert in writing, editing, and digital strategy. I saw how often great ideas get buried online because the content isn’t optimized. That’s where I come in. I bridge the gap between creativity and search performance, turning your message into content that drives both people and search engines to your content.

Where Creativity Meets Strategy

When we work together, you won’t get generic SEO advice or robotic keyword stuffing. You’ll get custom guidance, data-driven recommendations, and content support tailored to your brand’s goals. Whether you need to refresh your blog posts, strengthen your service pages, or create a full SEO content strategy, I make the process easy and collaborative.

Crafting SEO Content That Works Hard for You

My services focus on identifying what you’re doing well and where there’s room for improvement. In today’s competitive digital landscape, effective SEO content can truly make or break a small business or creator’s success.

Heidi Rowley, owner of ERA Content Optimization

Let’s Work Together

If you’re ready to grow your reach with strategic, well-crafted SEO content, let’s connect. Contact ERA Content Optimization to get personalized help that turns your website into a stronger, search-ready foundation for your business.

For a limited time, we are also offering a $30 LITE audit to give you an idea of what we do and how we can help.

Benefits of Using ERA Content Optimization

✓ Tailored SEO strategies for bloggers and creators

✓ Focus on content optimization without technical hassles

✓ Expert guidance to boost organic traffic effectively

✓ You can focus on your creative content, while we focus on the audience

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